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Should I use analytics? What is it for?

Posted by: DBM    Tags:      Posted date:  April 4, 2011  |  No comment


Analytics provides powerful tracking for anyone with a web presence, whether you have a small informational website, a blog, ecommerce, or a website for a large corporation. Google Analytics is a free service that is most commonly used. The following are some examples why using analytic can be very beneficial.

For Marketing Information:

  • Where are my visitors coming?
  • How are my visitors getting to my website?
  • How can my website convert more visitors into customers?
  • Which keywords resonate with prospects and lead to conversions?
  • Which online ad is the most effective?
  • How many return visitors are there?

For Content & Web Developers:

  • Why do so many people leave my site without doing what I want?
  • Are there website design elements that are turning visitors away?
  • How long are visitor staying and where are they spending the most time?

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